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The site had the following in the web site, "We are your private highline consignment service." We noticed that the web page stated " We are definitely not your typical car dealer experience! We have recently launched DriveDirect." It also stated "com to handle all of our direct purchasing and extended warranties. Because of these strong relationships, our customers also enjoy some of the best rates available! If you are flying in to pick up your vehicle, we offer complimentary airport transportation at both DFW I." The header had Southlake dealership as the highest ranking keyword. This keyword was followed by southlake dealer, dealer southlake, and e-carhouse which isn't as urgent as Southlake dealership. The other words the site uses is lexus. acura is also included and will not be seen by search crawlers.